GLANZ FABRICS

PROBLEM: A large and constantly changing inventory of fabrics with no structured way for customers to browse. Most inquiries came from clients outside Mumbai, leading to endless back-and-forth on WhatsApp with no clear system. INIGHT: Customers don’t browse fabrics the way they browse products online. They need guidance, clarity, and some level of structure to make decisions remotely. SOLUTION: ● Built a Notion-based virtual showroom, organizing 350+ SKUs into clear, navigable categories ● Created a system where customers could independently browse fabrics with relevant details instead of relying on manual sharing ● Introduced education-led content to help customers understand fabrics, use cases, and differences ● Developed repeatable content formats across posts and reels to improve consistency and recognition OUTCOME: ● 30K organic reach within 2–3 days on multiple posts ● Significant increase in saves, shares, and reposts ● Reduced dependency on manual customer communication ● Made the brand easier to understand and navigate for remote buyers