MANISH MALHOTRA

Supporting digital expansion and e-commerce launch for a luxury fashion house

PROBLEM: The brand was expanding into e-commerce, which required adapting its visual content and communication for digital platforms while maintaining its established identity. INGIHT: Luxury fashion content created for editorial or runway does not directly translate to digital. It needs to be more structured, adaptable, and consistent for online consumption. SOLUTION: ● Worked on content creation for both the brand and designer’s digital platforms ● Contributed to shoot planning and on-set direction during the early e-commerce phase ● Ensured visual consistency across content while adapting outputs for digital use ● Assisted in coordinating shoots, aligning creative ideas with execution on set OUTCOME: ● Supported the brand’s transition into e-commerce-ready content ● Contributed to creating structured digital outputs aligned with brand identity ● Gained experience working within a high-paced luxury fashion environment